Whatsapp Powering Mobile Marketing
WhatsApp is a cross-platform mobile app that enables message exchange across different mobility platforms (iPhone, BlackBerry, Android, Windows Phone and Nokia). it is not even second but before the traditional text message, a smart phone user can miss your text message but not your whatsapp marketing message. Whatsapp is an app of the next generation as it gives the marketeers not only the ability to send media rich bulk whatsapp messages to the target audience, but it also has helps digital marketing professional to reach out to a subscriber base of 900 million user (and increasing) who are on whatsapp.
A Whole New Horizon to Mobile Marketing?
Business owners are now starting to realize the marketing potential that WhatsApp can unfold for there business. Some of the reasons why WhatsApp marketing has become so big in no time. There are striking reasons why this cross-platform messaging app is revolutionizing the communication between marketers and audience. Here are a few:
Support For Multiple Media Formats
Text based messaging has its limitations. Let’s imagine, you want to send a new year greeting or the images of your new product launched to your clients. Using text messaging, it’s impossible as it doesn’t support pictures. This isn’t the case with WhatsApp. It enables you to send rich text messages to the clients in the form of:
Ability To Track How Message Broadcast Performs
Recently, WhatsApp introduced a feature, Blue tick. It tells senders the status of the message sent. If recipient of the message opened and read the message, the tick turns blue. Now, you can easily see how many of your audience read your business message. It will now be easy for marketers to measure how their promotional advertising messaging campaigns performed.
Allows Sending Messages to DND Numbers
While broadcasting message to a contact list, you do not need to worry about DND (Do not Disturb) phone numbers. With WhatsApp, marketers can even contact those who are listed as DND. That means, creating a customer outreach without fearing message spam is now possible with WhatsApp .